Will Fat and Weird Cookie Survive or Soar in 2026?

2026 is shaping up to be the most defining year yet for Fat and Weird Cookie. It's either going to be the best year ever—or our last. So let’s rewind and tell the whole story.

The Cookie That Started It All

Back in 2018, for Brad’s birthday, Aubrie asked her Instagram followers to send cookies to their PO box in Houston, Texas. Thousands of cookies arrived—homemade, store-bought, and even famous ones from around the world. It sparked an idea: what if they could take those big, thick New York-style cookies and give them better flavor, better texture, and truly weird, delicious combinations?

By August 2018, Fat and Weird Cookie officially launched. With help from Brad’s aunt, baking one day a week, they quickly sold out their first drop of 1,000 cookies in just two hours.

Road Trips and Setbacks

After selling their Houston home, Brad and Aubrie hit the road on an eight-week road trip from Florida to Canada and back, promoting their brand and meeting fans. But in the middle of their journey, Hurricane Michael hit their hometown and forced Fat and Weird to pause. When they relaunched, sales slowed, and they feared the dream might be over.

But by January 2019, they were back—selling out in minutes, growing rapidly, and baking thousands of cookies a week. In March, they committed full-time and hired employees to keep up with demand.

From a Dream to a Building

In 2019, Aubrie purchased land for a Fat and Weird headquarters, and even as the pandemic hit in 2020, the business thrived. They expanded operations, hired more staff, and hit 12,000 cookies a week—selling out in under five minutes.

By January 2021, they moved into their custom-built facility. With no paychecks and massive reinvestment, they built their life upstairs and the bakery downstairs. Their first child, Lettie, was born in March 2021. Just months later, their second daughter, Scarlett, arrived. It was a season of life, cookies, and chaos.

The $10 Million Secret

Here’s the part no one knew: In 2022, a company offered $10 million to buy everything—Fat and Weird Cookie, the building, the brand. Brad and Aubrie were tempted. They hadn’t taken salaries. It would have been their first payday. But days before the papers were signed, the deal collapsed.

So they pivoted again—toward wholesale.

Enter: Megabytes

Wholesale is a long, slow game. Their cookies weren’t shelf-stable, which led to the invention of "Megabytes"—bite-sized cookie dough snacks. In 2023, they finally broke into wholesale through DashMart and more. By 2024, Fat and Weird was booming again. They partnered with food distributor UNFI, secured national delivery through DoorDash, and landed several high-potential accounts.

The Inventory Crisis

But there’s a twist. UNFI used AI to forecast orders, and their early success triggered massive overordering. Fat and Weird ramped up production, shipping hundreds of thousands of cookies into cold storage. Then UNFI paused.

Other retailers who had verbally committed didn’t follow through. Now, Fat and Weird has more cookies than cash.

Literally. Their entire cash flow is tied up in cookies.

They’ve spent the past few months trying to offload inventory via discounts and promos. Brad and Aubrie emptied their savings to keep operations going.

A Fork in the Road

This is the reality of entrepreneurship: highs and devastating lows. But they’re not giving up. Because if they make it to 2026, there’s hope:

A major retail partnership with a national store (that starts with a T) is in the works for June 2026.
They've pitched to frozen food buyers.
They’re aligned with brokers who represent top-tier brands.

The opportunity is real—but so is the risk.

Will Fat and Weird be in Target next year? Or will it all crumble like a stale cookie?

Time will tell. But one thing is certain: Brad, Aubrie, and Lettie are all-in.

Want to help? Know someone who wants hundreds of thousands of cookies? Hit them up—and maybe, just maybe, 2026 will be the sweetest year yet.