What's In Your Pack?
4x 5.5oz Cookies
Limited Time Cookie
(1x from monthly pack)
Cookies Anonymous
Blue Monster Cookie Currently Available in the Best Sellers Pack and Favorites Pack
Chip 'N' Drip
Chocolate Chip Caramel Currently Available in the Best Sellers Pack and Favorites Pack
The Party Animal
Almond Confetti Sugar Currently Available in the Best Sellers Pack and Favorites Pack
6x 2.5oz Cookies (Lil Weirdo's on TikTok Shop)
Caked Up
Birthday Cake
Massive Eruption
Chocolate Lava Cake
Lettie Doughkie™
Biscoff & Glazed Donut
DoorDash & Chill
Red Velvet & Cookies N' Cream
Some More
S'mores Cookie
Black Beauty
Chocolate Cookies 'N Cream
Pro Tip: Freeze cookies to create multiple videos and make sure all Fat & Weird products are in your showcase!
Content Strategy: 1 Pack = 5+ Videos
Video Types
Video 1: Unboxing
Show the reveal with reactions to each name and make sure to mention which packs they are in
Videos 2-4: Spotlights
Heat up each cookie individually and show the reveal + mention what pack(s) they are in and link those to the video
Videos 5+: Battles!
Rank them, compare flavors, get people involved.
Quick Filming Tips
Quick Tips
- Always heat cookies first
- Cut in half for gooey reveal
- Use natural lighting
- Say "dough-kie" not "dookie"
- When making videos about the party animal and cookies anonymous, make sure the blue colors are prominent in the thumbnail
Brand DO's
- Make Fat & Weird the star
- Heat cookies before filming
- Showcase gooey cores
- Use #FatAndWeirdCookie
- Keep content family-friendly
- Make branding visible
Brand DON'Ts
- No competitor brands visible
- No direct comparisons
- No cluttered backgrounds
- No inappropriate content
- No overly serious tones
- No other foods stealing focus
Get Started!
- Join Discord
- Check the Creator Brief
- Start filming videos
- Tag products & @fatandweird on TikTok Shop
- Use required hashtags
- Post your content
