Recent Blog Post
Why F&W Cookie Closed Its Storefront (It's Not Sad)
When people find out the F&W Cookie storefront isn't open anymore, their first reaction is usually sympathy. The real story,...
We Spent $10K on a Newsletter Ad and Got $800 Back
It checked every box on paper — a million subscribers, the right demographic, a client list full of names we...
How Fat and Weird Cookie Lost $380,000 to a DoorDash Billing Nightmare
We thought the hard part was behind us. Cash flow was stable, we could finally breathe — and then DoorDash...
Fat and Weird Cookie HEB Launch: Why We’re Losing Money to Win Big in Retail
Getting into HEB sounds like a dream, but for Fat and Weird Cookie, this retail launch comes at a cost....
Fat & Weird Cookie Rebrands: New Look, Same Legendary Stuffed Cookies
FAT & WEIRD COOKIE CO. Big Rebrand. Bigger Cookies. How a Beloved Gourmet Cookie Brand Is Leveling Up — Without...
How Fat & Weird Cookie Builds Mega-Stuffed Cookies That Don’t Fall Apart
Fat & Weird Cookie doesn’t just make stuffed cookies, they engineer them. Here’s how they build massive, gooey cookies that...
Reinventing a Cookie Brand for Retail | Fat & Weird’s Biggest Gamble
To scale into retail, Fat & Weird Cookie had to rebuild its product from scratch. From cookie dough bites to...
How Professional Bakeries Scale Cookie Recipes (Without Losing Quality)
Scaling cookie recipes isn’t just multiplying ingredients, it’s a science. This guide breaks down how professional bakeries maintain consistency, flavor,...
How Fat & Weird Cookie Rebuilt After the $10M Deal Collapsed
When a $10 million sale vanished overnight, Fat & Weird Cookie had to start over. By betting on wholesale partnerships...
