Recent Blog Post
Why F&W Cookie Closed Its Storefront (It's Not Sad)
When people find out the F&W Cookie storefront isn't open anymore, their first reaction is usually sympathy. The real story,...
We Spent $10K on a Newsletter Ad and Got $800 Back
It checked every box on paper — a million subscribers, the right demographic, a client list full of names we...
F&W Cookie Is Taking Over: HEB Launch, Merch & More
F&W Cookie just had one of those weeks where everything happens at once — the good, the overwhelming, and the...
How Fat and Weird Cookie Lost $380,000 to a DoorDash Billing Nightmare
We thought the hard part was behind us. Cash flow was stable, we could finally breathe — and then DoorDash...
Fat and Weird Cookie HEB Launch: Why We’re Losing Money to Win Big in Retail
Getting into HEB sounds like a dream, but for Fat and Weird Cookie, this retail launch comes at a cost....
Mario Cookie Pack 2026 Sold Out — Here's What Happened
Nobody expected a cookie pack to cause this much chaos. Fat and Weird Cookie dropped a limited-edition Mario-inspired cookie pack...
Fat & Weird Cookie Rebrands: New Look, Same Legendary Stuffed Cookies
FAT & WEIRD COOKIE CO. Big Rebrand. Bigger Cookies. How a Beloved Gourmet Cookie Brand Is Leveling Up — Without...
Reinventing a Cookie Brand for Retail | Fat & Weird’s Biggest Gamble
To scale into retail, Fat & Weird Cookie had to rebuild its product from scratch. From cookie dough bites to...
How Fat & Weird Cookie Rebuilt After the $10M Deal Collapsed
When a $10 million sale vanished overnight, Fat & Weird Cookie had to start over. By betting on wholesale partnerships...
